"Commodified fantasy takes no risks: it invents nothing, but imitates and trivialises. It proceeds by depriving the old stories of their intellectual and ethical complexity, turning their action into violence, their actors to dolls, and their truthtelling to sentimental platitudes. Heroes brandish their swords, lasers, wands, as mechanically as combine harvesters, reaping profits. Profoundly disturbing moral choices are sanitized, made cute, made safe. The passionately conceived ideas of the great storytellers are copied, stereotyped, reduced to toys, molded in bright-coloured plastic, advertised, sold, broken, junked, replaceable, interchangeable."
Ursula K. Le Guin - "Tales from Earthsea"